Five Advantages of Metal Packaging - Tinware Direct

08 Sep.,2025

 

Five Advantages of Metal Packaging - Tinware Direct

If you are looking to change your packaging material, then one of the best choices you can make is deciding on metal. Using metal for your products’ packaging offers many benefits to you, your customers and the product itself. Here are five advantages of metal packaging:

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Product protection

Some products need to be stored in dark packaging and kept away from sunlight or other sources of light. Whether you use aluminium or steel, the packaging is opaque and keeps sunlight from reaching the product inside. Furthermore, metal is strong and can protect the inside contents from damage.

Durability

Some packaging materials break down over time. Paper, for example, will wear thin and can be easily damaged by moisture. Plastics break down and become sticky as time goes on. Aluminium and steel are both considerably more durable than paper and plastic. Metal is made to last and to be reused multiple times.

Sustainability

Most types of metal are easily recycled. Aluminium and steel are two of the most recycled materials in the world. Instead of having to extract new metal from the earth, most companies that use metal packaging use materials that are at least partially recycled, in fact it is estimated that 80%* of metal ever produced in the world is still in use today.

Light weight

Some types of metal packaging, particularly aluminium, weigh a lot less than other materials. For example, an average six-pack of aluminium beer cans weighs much less than an average six-pack of glass beer bottles. The reduction in weight means lower shipping costs for your company, plus increased convenience for the people who buy your products.

Attractive to customers

Many consumers are looking for ways to reduce their carbon footprint and to live more sustainable, eco-friendly lives. Since metal is widely known to be easy to recycle and known to have fewer risks to people and planet than plastic, using it to package your products can help you connect with consumers who want to go green.

What is Metallized Paper? - Golden Paper Company Limited

Introduction

In the paper industry, beyond the common types like printing paper and packaging paper, there are also specialty papers made to meet unique needs. Metallized paper is one of them. With its metallic shine and eco-friendly qualities, it has become an increasingly popular choice in the packaging industry. In this article, you’ll learn about the definition, types, and production process of metallized paper, so you can make better decisions when sourcing packaging materials.

Metallized Paper Definition

Metallized paper is produced by applying an ultra-thin layer of aluminum to the surface of base paper, often combined with functional coatings. This process gives the material the printability of paper while adding the shiny metallic appearance of aluminum. It offers a glossy look while still being flexible, lightweight, and recyclable.

Because of its smooth surface and strong aluminum adhesion, metallized paper is both decorative and practical. It is widely used in cigarette packaging, alcohol packaging, tea, food, cosmetics, personal care products, gifts, and crafts. In addition, it can even be used in architectural decoration. With the global push toward green packaging, metallized paper’s sustainable advantages are driving strong demand in both domestic and international markets.

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Types of Metallized Paper

Vacuum Metallized Board

Vacuum metallized board is a high-end packaging material with a strong metallic effect. Its glossy appearance can replace large-area hot stamping, giving products a premium look.

Unlike traditional laminated aluminum board or PET film-laminated board, vacuum metallized board uses only about 0.25–0.3 microns of aluminum, which is just one-five-hundredth the thickness of composite aluminum foil materials. This makes it both luxurious in appearance and environmentally friendly, since it remains recyclable and biodegradable. For this reason, it is considered a new material aligned with international green packaging trends.

Holographic Metallized Paper

Holographic metallized paper features hologram patterns that create dazzling light effects. It is produced mainly by two methods:

Direct method: Aluminum is deposited directly onto the paper surface in a vacuum environment, suitable for thin papers.

Transfer method: Aluminum is first applied to a PET film or holographic PET film, and then transferred onto paper using adhesive.

The transfer method allows for complex patterns and anti-counterfeit features, making it especially suitable for high-end packaging such as liquor, cosmetics, and gift boxes. Since this process is technically demanding and requires large investments, it is difficult for small manufacturers to copy, which further strengthens its security and brand protection advantages.

How is Metallized Paper Made?

The key production technology is vacuum metallization. Under high vacuum (about 1.33×10² Pa or above), aluminum wire is heated to around ℃ until it vaporizes, then evenly deposited onto the paper surface to form a dense aluminum layer.

There are two main manufacturing methods:

Direct method: The base paper is coated, then directly metallized in a vacuum chamber. This method works well for coated paper, whiteboard, and paperboard in the 40–120 g/m² range.

Transfer method: A PET or BOPP film goes through coating, metallization, and lamination. The aluminum layer is then transferred onto the paper. Compared to the direct method, the transfer method produces a flatter, shinier surface and enables the production of holographic metallized paper.

Advantages of the Transfer Method:

Stronger aluminum adhesion, suitable for papers and boards from 40 g to 450 g.

The PET film’s smoothness improves surface gloss and appearance quality.

Enables the creation of custom holographic security patterns, meeting the needs of premium brands.

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Conclusion