Constructed from corrugated cardboard, corrugated retail POP (Point of Purchase) displays serve as effective tools to capture consumer attention and drive sales.
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Corrugated POP displays are ubiquitous in retail settings, from grocery stores to department stores, where they serve as eye-catching platforms for showcasing products.
They are strategically placed at key points within the store—such as near the checkout or at aisle ends—to maximize product visibility and encourage impulse purchases.
The versatility of corrugated cardboard allows these displays to be customized in size, shape, and design, aligning perfectly with brand aesthetics and marketing strategies.
The benefits of using corrugated materials are manifold.
Firstly, they are cost-effective, making them an attractive option for businesses looking to optimize their marketing budgets.
The low production cost of corrugated cardboard enables retailers to frequently update their displays to reflect seasonal promotions or new product launches without significant financial investment.
Additionally, the material’s versatility means it can be printed with high-quality graphics and vivid colors, enhancing the overall appeal of the display.
Moreover, corrugated cardboard is highly recyclable, aligning with growing consumer and corporate emphasis on sustainability, potentially enhancing brand reputation.
Overall, the combination of affordability, adaptability, and sustainability makes corrugated retail POP displays a compelling choice for retailers aiming to create impactful in-store marketing solutions.
POP (Point of Purchase) displays are carefully positioned throughout a retail store, frequently found in high-traffic zones such as aisle ends, central aisles, near checkout counters, or by entrances. These displays are strategically positioned to capture customer attention and encourage immediate purchasing decisions.
POP displays can take various forms, including stand-alone displays, end caps, or shelf talkers, and they are typically found throughout the store, particularly in high-traffic areas or near related products.
Point of Sale (POS) refers to the place where a retail transaction is completed. POS displays are located at the checkout areas and are designed to influence purchasing decisions as customers prepare to finalize their purchases.
These displays often include smaller items such as snacks, magazines, or travel-sized products, strategically positioned to encourage last-minute impulse buys.
Here is a table that summarises the key differences between POP (Point of Purchase) displays and POS (Point of Sale) displays:
This table highlights the primary distinctions between the two types of displays, emphasizing their unique roles and strategic placements within the retail environment.
Gravity Feed Displays: These displays efficiently dispense products, using gravity to keep items easily accessible and organized. They are great for small packaged goods and encourage a smooth shopping experience by simplifying product retrieval.
Club Store Displays: Designed to meet specific store guidelines, these displays are tailored for the unique requirements of club and warehouse stores. They often accommodate larger product volumes and promote bulk buying.
Pallet Displays: Ideal for showcasing bulk products, pallet displays are robust and allow for high-volume product presentation. They are commonly used in warehouse-style stores where efficiency and easy access are priorities.
Counter Displays: Placed over checkout counters, these compact displays highlight small, impulse-purchase items. They capitalize on the high traffic at transaction points to encourage last-minute additions to a shopper’s cart.
Pallet Skirts: These are decorative wraps that enhance the visual appeal of pallet displays by covering their bases. Pallet skirts can be customized to match branding and promotional themes.
Cutout Standees: Used for standee advertising, these displays draw attention through life-sized or oversized cutouts, often featuring eye-catching graphics or characters to engage shoppers.
Pegboard Hook Display: These displays use hooks to hang sell products, offering a neat and organized way to showcase items like accessories or tools. They maximize vertical space and improve product visibility.
Dumpbins: Designed for bulk sales, dump bins allow products to be placed in bins, making it easy for customers to browse and select items. They are perfect for promotions or clearance sales.
Sidekick Display: Attached to the wireframe of store fixtures, sidekick displays enhance product visibility by utilizing otherwise unused space. They provide an additional merchandising area without occupying floor space.
Floor Displays: Freestanding off-shelf units that are placed in strategic locations to attract customer attention. These displays are versatile and can be used to feature a wide range of products.
Cardboard Trolley: Commonly used during exhibitions, these trolleys are both functional and promotional, allowing for easy transport and display of products while showcasing brand messaging.
Endcap Displays: Located at the end of aisles, endcap displays are highly visible and often used to highlight special promotions or new products, taking advantage of their prime location to drive impulse purchases.
Corrugate Retail Inline Display: These displays are designed to stand out from inline shelves, providing an effective way to differentiate products and draw shopper attention within a crowded retail space.
Stackable PDQ Trays: Pre-assembled with products, these trays are designed for quick and easy display setup. They are ideal for fast-moving consumer goods and promotional items.
Shelf Ready Packaging: Also known as retail ready or shelf ready packaging, this type of display allows products to be quickly and easily stocked on shelves, improving efficiency and presentation.
Hangsell Displays: These displays attach to store shelves and allow products to be hung, optimizing space and enhancing product accessibility. They are particularly useful for lightweight items or packaged goods.
Each of these display types offers distinct advantages, allowing retailers to choose the best solution for their product presentation and marketing goals.
Highlight Your Products:
POP displays prominently showcase products, ensuring they stand out in stores. Eye-catching visuals and strategic placement capture customer attention, enhancing product visibility.
Maximize Your Marketing Campaign:
These displays extend marketing campaigns into the store, reinforcing brand messages. Consistent with advertising themes, they create a unified and effective brand experience.
Simplify Product Purchasing:
Organized displays make products accessible and clearly labeled, guiding customers through buying. This reduces frustration and enables quick, informed decisions.
Increase Customer Engagement and Sales:
Attractive displays draw foot traffic and encourage product interaction. By engaging shoppers, they create impulse purchase opportunities and boost sales.
Product Packing Size and Weight:
What are the dimensions and weight of the products you intend to display? Understanding the size and weight of your products is crucial for selecting a display that can support and showcase them effectively without compromising stability.
If you want to learn more, please visit our website Countertop Display.
Capacity of the Display:
How much product do you need the display to hold? Determining the necessary capacity ensures that the display can accommodate the desired inventory, preventing frequent restocking and maintaining an appealing presentation.
Location Strategy:
Where in the store will the display be positioned to maximize impact? Identifying optimal locations such as high-traffic areas or strategic points near related products will enhance visibility and influence customer purchasing decisions.
Learn how to balance cost down strategies with impactful design by understanding key factors like materials, complexity, and production volume in your cardboard display projects.
Cardboard display concept design is the foundational process for creating a successful display that captures consumer attention and drives sales.
At Packwins, we specialize in guiding brands through this crucial phase, ensuring that each display is tailored to meet specific marketing objectives and resonate with target audiences.
Corrugate Flute Type Choice:
Choose the flute type based on the display’s required strength and appearance, with larger flutes for heavy loads and smaller flutes for smooth printing surfaces.
Printing Method Based on Quantity:
Select digital printing for small runs due to its flexibility, and opt for offset or flexographic printing for larger quantities to achieve cost-effective, high-quality results.
Coatings and Laminates to Protect Print:
Use coatings and laminates to protect the display’s print from moisture and wear, ensuring it remains vibrant and durable over time.
Additional Parts to Support Weight:
Incorporate additional structural elements like inserts or braces to enhance the display’s stability and support heavier product loads.
Customer Engagement Metrics:
Track the duration of customer interactions with the display to assess its ability to capture and hold attention, providing insights into engagement effectiveness.
Sales Uplift Tracking:
Monitor sales data before and after the display’s implementation to identify any increase in product sales directly linked to the display’s presence.
Cost-Benefit Analysis:
Analyze the display’s costs against the revenue generated to determine its financial effectiveness and justify investment decisions.
Customer Satisfaction Surveys:
Collect feedback from shoppers regarding their experience with the display to identify areas for improvement and enhance future designs.
Benchmarking Performance:
Compare the performance of the current display against past campaigns or industry standards to evaluate success and identify best practices.
Industry Trends:
POP displays are widely used in retail due to their impact on sales and brand visibility. Studies indicate that retailers using POP displays can see up to a 20% increase in product sales. With over 70% of purchasing decisions made in-store, effective POP displays play a crucial role in influencing consumer behavior and enhancing the shopping experience (POPAI).
Consumer Behavior Data:
Research shows that well-designed POP displays significantly affect purchasing decisions, often leading to impulse buys. Approximately 50% of shoppers use POP displays to discover new products, and 60% are more likely to buy items they first noticed on a display (Nielsen). This underscores the importance of strategic design and placement in capturing consumer attention and boosting sales.
The Global Pop Display Market revenue is expected to reach a value USD 15.3 Billion in the year . On the basis of region, Asia Pacific is projected to dominate the worldwide Pop Display market.
The Display Manufacturing and Shipping Process
Manufacturing Steps:
Logistics Considerations:
For detailed cardboard display production and fulfillment we have a very clear guide that help you bring every detail in advance before any decision making.
The Black Friday and Christmas shopping seasons are here! With shoppers ready to spend, retailers are ramping up their point-of-purchase (POP) displays. High-concept, visual merchandise displays are one of the best ways to stand out from the crowded sales floor and influence potential customers to spend money.
All major industries create custom-designed POP displays, including health and beauty, food and beverages, sports, pharmaceuticals, and more. Point-of-purchase displays are a dynamic marketing tool that can help you elevate the holiday shopping experience, leverage the surge in customer traffic, and increase sales. Here’s a complete guide to getting started with POP displays.
Point of purchase displays are advertising and promotional materials strategically placed near the door, checkout, or other high-traffic areas inside retail stores. Because they vary in size, shape, color, and material, point-of-purchase display printing is crucial to ensuring the success of the brand’s in-store display. As one of the top types of retail displays, POP display designs can be high concept to reflect the product they’re promoting, but all have shelves or space to place the merchandise on for easy access.
There are also point-of-sales (POS) displays. POS displays are often reserved for the checkout counter, but can also be placed throughout the store. Both serve the same purpose: to influence impulse buying. And impulse buying accounts for a big portion of retail sales. A recent study revealed that 82% of shoppers surveyed said they make a purchase decision on the spot.
Understanding the benefits of point-of-purchase (POP) displays can help maximize a company’s return on investment. After all, these displays play a significant role in influencing customer behavior and driving sales. Consider this: the POP display market was worth an estimated 11 billion dollars in . And that was after COVID-19 had shuttered stores and retail spaces for months! Well-designed custom point-of-purchase displays provide many benefits for retailers and brands, including:
POP displays come in three main types. The type of POP display you choose will depend on several factors, including your budget, the length of time you want to use the display, and the products you promote.
1. Temporary POP Displays: These are typically used for 1-2 months and are made from cardboard, coroplast, or other cost-effective materials. They’re a low-cost alternative, excellent for advertising short-term sales or seasonal products.
2. Semi-Permanent POP Displays: Sturdier and meant for 3-6 months of use, these displays are most often used for showcasing new product lines or trending items.
3. Permanent POP Displays: Built from durable materials like wood, metal, or plastic, these displays can last more than a year. They are perfect for showcasing high-demand or flagship products you want to highlight year-round.
Apart from these, Digital POP displays are rapidly gaining popularity. They can display vibrant graphics and animation, drawing the customers’ attention and providing a unique and interactive shopping experience. Digital POP displays are often showcased with cardboard, coroplast, or fabric material.
Deciding which type of point-of-purchase display and when comes down to the product, its popularity, and timeliness. Temporary POP displays are a good option for time-sensitive promotions, seasonal items, and product launches. Semi-permanent POP displays are ideal for products with ongoing or updating features (like cell phones or smart devices). Permanent displays are perfect for long-term brand presence or consistently popular items.
Whether you have a small boutique or a three-level retail store, strategic placement is critical for maximizing the benefits of a POP display. High-traffic areas such as entrances, end caps, and checkout counters are prime real estate for POP displays. Depending on the size of the aisle, you can also place point-of-purchase displays in the center of an aisle or walkway.
Some retailers will even place them near other top-selling items in the store as long as the brands aren’t in competition. For example, you may want to avoid putting POP perfume displays for two competing brands next to each other. Though POS displays are often used in retail, they can be used in any situation where products are displayed, such as events, expos, trade shows, and more.
Design complexity, size, and material choice, costs for these displays can widely vary. You want to create a point-of-purchase display that can stop foot traffic, but your specific needs, budget, and the layout of your retail space play a significant role in the design and execution of your custom retail display. A large POS floor display, for example, may not work for a small boutique store. Here are some examples of point-of-purchase displays to consider:
There are many reasons to incorporate POP displays and POS displays into your marketing strategy, especially for holidays and seasonal shopping months. Whether you choose a point-of-sale countertop display or a high-concept custom retail display, here are some tips to keep in mind.
Color Reflections is a leading provider of large format printing services—especially point-of-purchase display printing. We specialize in printing durable and vibrant graphics on a variety of materials for more than 30 years. Color Reflections also provides custom-fabricated, dimensional, cost-effective displays based on your conceptual designs.