Snack food packaging

04 Aug.,2025

 

Snack food packaging

Snack food packaging

Leading U.S. snack brands and copackers trust C-P Flexible Packaging to guide them through the packaging process, from package design to performance testing, production, on-time delivery, and on-site troubleshooting.

If you want to learn more, please visit our website Wanhui Packaging Technology.

Custom flexible packaging for any snack product

We’re a fully integrated flexible packaging converter. That’s a fancy way of saying we do everything in-house — from graphics to platemaking, printing, laminating, coating, slitting, and pouch converting. You’ll get:

  • access to a full portfolio of custom packaging formats (bags, pouches, sleeves, labels, and more) from one supplier — which allows you to consolidate supplier relationships and more effectively leverage their overall spend.
  • shorter lead times because we can seamlessly move from process to process, quickly converting raw materials into your final package.
  • greater control over the quality of your packaging because you’re dealing with only one supplier from start to finish. And you know exactly who to contact in the event anything goes wrong.

We supply many types of packaging for chips, cookies, pretzels, nuts, bars, crackers, and other snack foods:

  • Premade pouches of every variety with zippers, sliders, windows, and more
  • Custom printed rollstock for HFFS and VFFS applications, with peel-and-reseal labels, pre-applied Inno-Lok® zippers, pattern-applied cold-seal coating, or a wide range of other value-added features
  • Shrink and stretch sleeves for 360-degree branding on rigid packaging

Meet the needs of the on-the-go consumer

Consumers want snack packaging that is easy to open, keeps products fresh, and easy to carry for on-the-go snacking. And research shows that consumers are willing to pay a 10-50% premium for product packaging that meets this criteria. Specialized snacks such as organic snacks can especially benefit from the value-added package features we offer.

There are many options for improving the convenience and functionality of your snack packaging, including:

  • Making your packaging easier to open with laser-scored pouches.
  • Allowing consumers to save some for later with press-to-close zippers on pouches, or pre-applied Inno-Lok® zippers on rollstock, or by incorporating a peel-and-reseal label into your package.

Access state-of-the-art packaging technology

To keep up with packaging trends and stay competitive on the shelf, you need to partner with a converter that has a proven track record of investing in state-of-the-art tech.

  • Combat SKU proliferation with extended gamut printing technology, which allows you to group all flavor variations for your product into one run — thereby reducing the cost per impression.
  • Get any film, foil or paper packaging lamination with our adhesive and extrusion lamination capabilities. Not only can we laminate five layers in one pass, but we can also extrude EVOH resins to meet your barrier requirements (especially for nut products).
  • Increase packaging line speeds by up to 10x for bar-wrapped products with cold-seal packaging technology.

Customize your packaging with a wide range of available technology, including over the mountain (OTM), laser scoring and perforation, reseal, clear barrier, reclose and roll-down, cold seal, and more.

Sustainable Snack Packaging Solutions

C-P offers a full suite of snack packaging designed to reduce environmental impact and meet retailer sustainability mandates.

  • Recyclable packaging — Mono-material pouches, bags, and rollstock designed for store drop-off recycling programs
  • Recycled content — Structures incorporating up to 100% post-consumer recycled (PCR) and post-industrial recycled (PIR) materials without compromising performance
  • Source reduction — Lightweight films engineered for downgauging, reducing total material use and carbon footprint
  • Compostable packaging — Options designed for industrial composting facilities using BPI-certified and renewable materials
  • Bio-based and renewable options — Films derived from renewable feedstocks to support circular economy goals

Explore more on our GreenStream™ page.

Take the hassle out of packaging

At C-P Flexible Packaging, you can also trust our team to:

Why Flexible Packaging is the Best Choice for Snack Brands

Snack food consumption is on the rise. According to Market Research Future (MRFR), the global snack food packaging market is predicted to grow at a compound annual growth rate of 5.5% over the next five years.

COVID Snack Food Industry Trends

Since consumers are staying at home more because of the pandemic, the opportunities for snacking have increased. The desire to try new things (and order them online), and the need for comfort foods during stressed times, have contributed to the growth of the global snack food packaging market.

There is also a push for improving health. In their recent report Top 10 Food Trends for , Whole Foods, said that more Americans are trying to incorporate healthy supplements into their snacking habits. Consumers are starting to realize they need to consume more probiotics, fiber, and protein. 

Snacks are now seen as more than just a salty crunch or sweet treat. They’re becoming a nutritional source to improve overall health goals. 

Types of Flexible Packaging

From healthy to indulgent and even functional, snack foods today can deliver it all. For a snack food package to truly deliver, it must work to keep snacks fresh and easy to consume. 

The company is the world’s best Custom Snack Packaging supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

Many snack brands have chosen flexible packaging. MRFR states that the flexible packaging segment held the largest market share of the global snack food packaging market in and is expected to grow at the highest CAGR during the next seven years.

Stand up pouches are pouches that have a bottom or gusset, giving them the ability to stand up on the shelf and be visually appealing to consumers as they roam the aisles.

Many snack types use stand up pouches, including jerky, nuts, granola, and larger pouches that contain multiple single-servings inside.

Lay flat pouches (also known as pillow pouches), as the name suggests, are pouches that lay flat on the shelf. They include a hang hole, and they might be your best bet if you want your product to hang from a store rack.

Rollstock is printed and laminated film on a roll. Rollstock is best suited for brands looking to create pouches using their own or their co-packer’s pouch-making equipment. It’s ideal for a wide variety of products including granola bars, pretzels, potato chips, tortilla chips, and all types of single-serve snacks.

Four Benefits of Flexible Packaging

1. Extending Shelf Life

Flexible packaging offers excellent barrier protection for the enclosed products, blocking heat, odors, oxygen, and light. The benefit? Reduced spoilage, resulting in less food waste. 

Additionally, making your package resealable keeps your snacks fresh between uses.

2. Shelf Presence 

Will your snack product be sold online or in stores? In a gourmet, high-end store, or a grocery or convenience store? Consider how the package will best be represented, both on the shelf and on a mobile device. 

Pouches come in various sizes and shapes for a variety of applications and allow for high-impact graphics. Photo-quality graphics, clear text, and great branding can all help boost the consumer experience.

3. Snacking Convenience

Is your snack designed for on-the-go consumption, or family nights at home? Is it a single-use product like a small packet of nuts, or a multi-serving package like a bag of chips? 

Whether on the go or eating at home, a good package should be easy to open and interact with. Flexible packaging is portable and easy to open so consumers can consume the product no matter their context.. 

It’s also lighter than rigid packaging such as boxes or jars so it’s easier to handle, carry, and store. Consider whether a reseal zipper makes sense for you, as well as a tear notch, and other functional options that bring major convenience to the product. 

4. Smart Packaging

With smart packaging, you can turn your snack into an online user experience. Smart packaging is packaging that utilizes unique, serialized QR codes to engage with consumers. 

When they scan the code they can view a recipe, video, promotion, join a loyalty program, sign up for a newsletter, play a game, download a coupon, or see the snack’s journey from the beginning of production to the shelf. 

Smart packaging is the future of consumer engagement. 

Conclusion

According to the MRFR report, digital printing is gaining in popularity in the snack food segment. It has advantages over traditional printing methods and is gaining traction with snack brands of all sizes. 

For more information, please visit Spout Pouch Wholesale.