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In the highly competitive toiletries market, the homogenization of product efficacy is becoming increasingly serious, and consumers' choices are often dominated by the brand's first impression. A successful brand design not only conveys the value of the product, but also builds emotional resonance with the user, and even becomes a symbol of the user's lifestyle.
Use color and material to convey a sense of naturalness and peace of mind
As toiletry products are in direct contact with the body, consumers' perception of “natural, safe and gentle” is crucial. Color strategy: Give priority to natural colors (such as forest green, earth brown, ocean blue), avoiding highly saturated industrial colors.
From “visual attraction” to “immersive ritual”.
The experience of using toiletry products directly affects the repurchase rate, so the design needs to go beyond the visual and mobilize multi-dimensional senses. Olfactory memory: customized fragrance and the design of fragrance release after opening the cap can strengthen brand recognition. Tactile details: the smoothness of the pump head, the grip of the bottle, and the texture of the cream all affect user pleasure.
Brand design is a “strategic investment”, not a “beautification tool”, the success of the brand, the essence of the user's deep recognition of the brand value. Every detail, from the visual to the experiential, needs to be centered on who the user is and what they desire.
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1. More than 22 years of factory production experience;
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